New Leadership at EOS Hospitality EOS Hospitality has appointed Ellen Kaplan as Senior Vice President of Marketing, effective immediately. In the role, Kaplan will lead marketing strategy and communications across EOS Hospitality and EOS Investors, overseeing brand positioning and corporate communications for the company's portfolio of 64 hotels and resorts totaling approximately 10,500 keys.

Background and Experience Kaplan arrives with more than a decade of experience in restaurant, hospitality, media, and lifestyle sectors. Most recently, she served as Vice President of Marketing for José Andrés Group, where she reported directly to the CEO and oversaw brand, digital, content strategy, public relations, creative, and partnership efforts across the organization's portfolio of award-winning restaurants, media ventures, and consumer products. She led marketing efforts in major markets including Washington, D.C., New York City, Los Angeles, South Florida, Las Vegas, and Chicago. Prior to that role, Kaplan held several senior positions within José Andrés Media, leading content, editorial, video, and social media strategy across restaurants, media ventures, consumer products, and personal brand platforms. She also played a key role in launching and promoting major television, streaming, publishing, and live-event initiatives. Earlier in her career, she held content strategy positions at Under Armour, leading global content and social media strategy and developing original campaigns that drove measurable growth in brand engagement and consumer acquisition.

The Appointment "Ellen brings a unique combination of brand strategy, storytelling, and experience-led marketing that aligns perfectly with our collection of hotels, resorts, and restaurants," said Ernest Lee, Chief Commercial Officer of EOS Hospitality. "Creating a compelling narrative across digital channels, earned media, and on property is essential to standing out today. Ellen's track record of building brands, especially in F&B, that connect with travelers and locals will continue to elevate EOS' portfolio." Kaplan will oversee EOS Hospitality's marketing organization and serve as executive sponsor for the company's community impact program. She will also support corporate marketing and communications efforts for both Hospitality and Investors divisions. Kaplan is relocating to New York City, where EOS Hospitality's home office is based.

Why It Matters

The appointment signals EOS Hospitality's emphasis on marketing and brand positioning as it continues to expand its portfolio. With hospitality increasingly defined by F&B offerings and experiential programming, Kaplan's restaurant and media background positions her to help the company differentiate its properties in a competitive market.

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Written by FBM Publications Editors