Ultra-aged expression embodies the power of oak barrel charring pioneered by Elijah Craig.

BARDSTOWN, Ky., June 9, 2026 /PRNewswire/ -- Elijah Craig today announced the reintroduction of a 21-Year-Old Single Barrel Bourbon to its family of premium American whiskeys, available for a limited time. A rare, ultra-aged addition to the brand's legendary Single Barrel lineup, the expression joins the widely acclaimed 15-Year-Old Single Barrel Bourbon and 18-Year-Old Single Barrel Bourbon. It will be exclusively available at the Heaven Hill Bourbon Experience starting on June 14 in celebration of National Bourbon Day, with additional highly limited distribution planned for later this year.

Inside the rollout

Why it matters

For industry operators, this is another data point in the structural change reshaping the food sector. Watch for follow-on moves from competitors and reactions from key channel partners in the coming quarters.

Ultra-aged expression embodies the power of oak barrel charring pioneered by Elijah Craig.

BARDSTOWN, Ky., June 9, 2026 /PRNewswire/ -- Elijah Craig today announced the reintroduction of a 21-Year-Old Single Barrel Bourbon to its family of premium American whiskeys, available for a limited time. A rare, ultra-aged addition to the brand's legendary Single Barrel lineup, the expression joins the widely acclaimed 15-Year-Old Single Barrel Bourbon and 18-Year-Old Single Barrel Bourbon. It will be exclusively available at the Heaven Hill Bourbon Experience starting on June 14 in celebration of National Bourbon Day, with additional highly limited distribution planned for later this year.

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Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.