EDITION Hotels is staging a two-day experiential residency at The Crow's Nest in Montauk, New York on July 24 and 25, 2026 — the second installment of the brand's curated Summer EDITION series, presented in partnership with American Express.
The weekend is structured around four programming pillars: fine art installations, refined dining curated through what EDITION describes as a globally acclaimed culinary lens, restorative wellness experiences, and live musical performances. Access is limited exclusively to American Express Platinum Card® and Centurion® Members through the Premium Events Collection™, positioning the residency firmly within the luxury hospitality tier where high-touch food and beverage programming has become a key brand differentiator.
Experiential Dining as Brand Strategy
For operators tracking how luxury hotel brands are evolving their restaurant and hospitality programming, the Summer EDITION format is a useful case study. Rather than anchoring the experience to a single flagship restaurant or chef partnership, EDITION is treating F&B as one layer of a broader lifestyle activation — blending culinary access with wellness and culture in a format that borrows from the festival and residency playbook increasingly favored by premium hospitality brands.
The Crow's Nest, already an established Montauk destination, provides a built-in audience and a credible sense of place — a location-as-amenity strategy that plays well in the Hamptons market, where discerning summer visitors have come to expect programming that matches the setting.
The Amex Partnership Angle
The exclusive cardholder access model is also worth noting for hospitality operators. By gating the event through American Express's Premium Events Collection, EDITION can deliver a highly qualified, high-spend attendee profile while reinforcing the aspirational positioning of both brands. It's a co-marketing structure that luxury beverage and dining brands have pursued aggressively over the past several years as a way to reach affluent consumers without broad-market advertising spend.
Marriott International's EDITION brand has positioned itself at the intersection of design-forward hospitality and curated cultural programming since its inception. The Summer EDITION series extends that identity into seasonal pop-up territory, a format that lets the brand activate in high-profile leisure markets beyond its permanent hotel footprint.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
