Dunkin' and West Chicago-based Jel Sert have rolled out Dunkin' Refreshers Singles To Go! in national retail, translating the chain's popular Refreshers beverage line into a zero-sugar, single-serve powdered stick format. The product delivers energy through green tea and B vitamins, mirroring the functional profile that has made Refreshers a menu staple at Dunkin' locations. For operators and beverage directors tracking [non-alcoholic beverage trends](/beverage/industry-trends), the launch highlights how QSR brands are increasingly extending their drink platforms beyond the four walls of their restaurants. By licensing the Dunkin' flavor portfolio to Jel Sert — a veteran manufacturer in the powdered drink mix category — the brand gains retail shelf presence without the overhead of in-house CPG production. The portability angle is deliberate. Single-serve powder sticks are a growing segment in the convenience-driven beverage market, appealing to consumers who want branded, functional drinks on the go without paying foodservice prices. Dunkin' Refreshers already occupy a strong position among younger, energy-conscious guests, and this format makes that audience accessible at grocery, drug, and mass retail channels. For restaurant and hospitality professionals, the broader implication is worth noting: when a major chain's signature beverage shows up on a retail shelf in a new format, it reinforces the drink's cultural footprint and can actually drive renewed interest back into the restaurant. It's a flywheel dynamic that [beverage program strategists in the restaurant industry](/restaurants/technology) are paying close attention to as brand licensing becomes a more common revenue lever for chain operators. Jel Sert, known for its deep portfolio of licensed and proprietary drink mixes, brings manufacturing scale and retail distribution expertise to the partnership, giving Dunkin' a fast path to national availability without building out a new supply chain. Written by Michael Politz, Author of [Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1)](https://www.amazon.com/Beverage-Magazines-Guide-Restaurant-Success/dp/1119668964), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.