DSH Hotel Advisors has closed the sale of the Comfort Inn & Suites Crestview South, a 75-room Choice Hotels-branded property in Crestview, Florida, the Tampa-based hotel brokerage confirmed. The transaction, which closed May 21, 2026, was arranged by Dennis S. Hopper, CCIM, Managing Principal, and Alexis Hajjar, Investment Associate. The firm represented the seller, Crestview Hospitality, LLC. The sale price was not disclosed.
For hospitality operators and investors tracking select-service hotel transactions, the deal underscores sustained deal flow in Florida's secondary and tertiary markets. Crestview, situated in the state's Panhandle region along the Interstate 10 corridor, has drawn steady demand from both leisure travelers and military-connected guests given its proximity to Eglin Air Force Base — a demand driver that tends to insulate select-service properties from broader softening in discretionary travel.
DSH Hotel Advisors positions itself as a specialist focused exclusively on hotel investment sales, a niche approach that the firm argues gives sellers access to a targeted buyer pool in an asset class that requires sector-specific expertise. The involvement of a CCIM-designated principal reflects the increasingly sophisticated financial underwriting that mid-scale branded properties now command at market, even at the 75-room scale.
For food and beverage operators with footprints inside hotel properties — including breakfast service providers, lobby bar concepts, and contract F&B management firms — transactions like this one signal potential rebranding or renovation cycles that can trigger new vendor opportunities. Ownership transitions at branded select-service hotels frequently prompt property improvement plans (PIPs) that touch everything from in-room dining infrastructure to communal dining spaces. Industry professionals can follow broader hospitality investment and ownership trends to identify where such cycles are emerging.
The deal adds to a broader pattern of hotel asset movement in Florida, where Food & Beverage Magazine and sister outlets have tracked rising operator interest in Sunbelt markets through 2025 and into 2026. DSH Hotel Advisors has been active across multiple Florida submarkets, and this closing reinforces the firm's continued focus on branded, limited-service inventory in the state.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
