The holiday giving season is already on the menu at Domino's Pizza, which kicked off its 2026 St. Jude Thanks and Giving® campaign on Oct. 19 with a dedicated combo offer and round-up donation option available through Jan. 10, 2027.

The centerpiece is the new St. Jude Giving Combo, priced at $26.99. It bundles two large two-topping pizzas, an eight-piece order of Stuffed Cheesy Bread, and a two-liter of Coke — with $1 from every purchase going directly to St. Jude Children's Research Hospital. Customers who prefer to set their own contribution can round up their order total at checkout, whether ordering by phone, in-store, on dominos.com, or through the Domino's app.

The Long-Term Commitment

For operators watching how large QSR chains structure cause-marketing programs, the Domino's–St. Jude relationship offers a case study in sustained franchise-system engagement. Domino's has supported St. Jude since 2004, and in 2024 the brand and its franchisees announced a collective pledge to raise $300 million for the hospital by 2034. Last year alone, the combined effort from Domino's customers, franchisees, and team members raised more than $19 million.

"The greatest gift we can help provide families facing childhood cancer is more time with the people they love," said Joe Jordan, Domino's CEO. "We're proud to continue supporting the St. Jude mission and grateful to everyone who chooses to make a difference through this campaign."

Ike Anand, president and CEO of ALSAC — the fundraising and awareness organization for St. Jude — credited the Domino's franchise network for sustaining the effort over two decades: "Their generosity makes the lifesaving mission of St. Jude possible, advancing research and treatments that give children more milestones, more memories and more time."

Operator Takeaways

For franchisees and multi-unit operators, cause-aligned limited-time offers like the St. Jude Giving Combo are an increasingly common mechanism for driving customer engagement in the restaurant sector while building brand equity beyond the transaction. Bundled pricing anchors a value message — two large pizzas plus sides for under $27 — while the embedded donation removes friction from the giving decision. The round-up option further broadens participation across different order sizes and channels.

As beverage and food bundling strategies continue to evolve across the QSR and fast-casual landscape, programs that tie a specific SKU to a charitable cause are gaining traction as a way to differentiate during high-competition holiday windows. For Domino's, which generated more than 85% of U.S. retail sales digitally in 2025, the app and online round-up mechanic also serves as a low-friction digital engagement tool heading into the traditionally strong Q4 ordering period.

St. Jude does not bill families for treatment, travel, housing, or food, and shares its research breakthroughs with medical communities globally — a mission point that Domino's has incorporated into its campaign messaging under this year's theme, "The Greatest Gift is Time."

Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.