World Cup Activation
Delilah, The h.wood Group's roaring '20s-themed supper club, is rolling out a World Cup activation featuring limited-edition collectible glassware and custom cocktails at its Miami, Dallas, and Los Angeles locations starting June 12th.
The offering includes five unique glass designs available for $75 each, or $325 for the full set. A $125 package grants guests a collectible glass to take home plus bottomless World Cup cocktails during dining or at the bar.
27 Custom Cocktails
Beverage Operations Manager Jordan DelGiudice said: "We've crafted 27 custom cocktails, one for each team playing in the tournament, including the Team USA Old Fashioned available in LA, Team Japan Matcha Highball available in Dallas, Team Brazil Caipirinha available in Miami, and more. With unique flavors inspired by the top signature cocktails found in each team's country, we are excited for fans to join us on this experiential journey throughout the games and across the nation."
The cocktails are exclusively available at Delilah's three locations and can be ordered independently without purchasing glassware.
Market Expansion Play
The activation reflects Delilah's broader expansion strategy. The venue, which debuted in Los Angeles, now operates locations at Wynn Las Vegas (2021), Miami (2023), and Dallas (2026). The World Cup offering is available while supplies last throughout the tournament.
Why It Matters
For operators, this activation demonstrates how upscale venues are monetizing major sporting events through limited-edition merchandise and experiential offerings—commanding premium pricing for both glassware ($75 per piece) and specialty experiences ($125). The strategy creates dual revenue streams during high-traffic periods while driving social media engagement through collectible appeal.
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Written by FBM Publications Editors