Los Angeles-based nonalcoholic drinks brand De Soi has launched Social Spritz, a line of functional NA seltzers formulated to deliver gentle, stimulant-free energy throughout the day. The product is available now at Total Wine nationwide, select Whole Foods locations, and direct-to-consumer via drinkdesoi.com and Amazon, with additional retail partners expected to be named in coming months.
The launch positions De Soi — co-founded by Katy Perry and Master Distiller Morgan McLachlan — squarely in the fast-growing functional beverage segment, targeting a daypart that the brand argues has been underserved by existing nonalcoholic options. Where conventional energy drinks lean on stimulants, Social Spritz relies on an adaptogen and nootropic stack: ginseng, L-theanine, L-tyrosine, and Vitamins B6 and B12, which the brand says supports mood and dopamine production, sharpens focus, and moderates energy without a subsequent crash.
The Product Details
Social Spritz launches in three flavors — Lemon Elderflower, Blackberry Hibiscus, and Peach Ginger — each coming in at 25 calories per can with less than 5 grams of sugar. Every SKU is gluten-free, vegan, and made with all-natural ingredients, free from artificial flavors and sweeteners. McLachlan described the positioning plainly: "The drink behaves like a High Noon or a softer Celsius, but without the alcohol or the endocrinological disruption. It just puts a little sparkle on the day."
On-Premise and Retail Implications
For operators tracking the nonalcoholic beverage category, Social Spritz represents a meaningful product-format expansion. De Soi's original sparkling cocktail line — formulated with lion's mane, reishi, and L-theanine — has carved out a niche in elevated, evening-occasion NA programming. Social Spritz shifts that proposition toward casual midday occasions: the afternoon service window, all-day café formats, and workplace hospitality programs where guests are looking for functional refreshment without alcohol or the edge of a conventional energy drink.
The dual-portfolio strategy also gives on-premise buyers a single brand capable of covering multiple dayparts, which can simplify vendor relationships and NA menu storytelling. As restaurant and bar operators continue to build out zero-proof menus, brands that offer clearly segmented, occasion-specific products are increasingly easier to merchandise and explain to guests.
The broader market context supports De Soi's timing. Functional beverages — particularly those combining adaptogens, nootropics, and low-sugar profiles — have been among the highest-growth segments within the nonalcoholic category. Consumer demand for drinks that do something beyond hydrate, without the drawbacks of alcohol or synthetic stimulants, continues to accelerate across retail and foodservice channels alike. Industry coverage from Food & Beverage Magazine has tracked this shift as one of the defining beverage trends of the mid-2020s.
De Soi's founding philosophy — maîtrise de soi, the French concept of pleasure with restraint — threads through both product lines and gives the brand a coherent identity as it expands its retail and on-premise footprint.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
