The LTO
De La Calle is bringing a seasonal limited-edition Spiced Pineapple Tepache to shelves ahead of Día de los Muertos, available now at more than 8,000 retail locations nationwide — including Whole Foods Market. The can is brewed using the brand's traditional fermentation process, delivering a tangy, effervescent spiced pineapple profile built around the holiday's themes of memory and communal celebration.
For beverage buyers and on-premise operators looking to tap seasonal and cultural moments, the release underscores how heritage-rooted brands in the better-for-you beverage segment are moving beyond year-round SKUs to leverage limited-time offerings tied to specific cultural occasions. The strategy mirrors what established craft and kombucha players have done with holiday windows, but applies it to tepache — a fermented pineapple drink with deep roots in Mexican culinary tradition that has gained significant shelf presence in natural and conventional grocery over the past several years.
Reach and Retail Strategy
The Spiced Pineapple LTO is available both online and in-store across De La Calle's existing retail footprint, meaning the brand is leaning on distribution already in place rather than opening new doors for the seasonal push. That approach lowers execution risk while maximizing visibility during what is, for many culturally engaged retailers, an increasingly important merchandising window.
Alex Matthews, Co-Founder of De La Calle, framed the release as an act of cultural tribute: "Día de los Muertos is about remembrance, celebration, and community, and that's exactly what we wanted this can to hold. Spiced Pineapple Tepache is a tribute to where the brand comes from, brewed the traditional way and made to be shared at the ofrenda, the block party, and everywhere in between."
Beyond the SKU itself, the brand has planned community and cultural programming throughout the season to extend the campaign's reach beyond retail shelves — a tactic that has become standard practice for beverage brands seeking earned media and social engagement around tentpole cultural moments.
Tepache's Broader Moment
De La Calle's LTO arrives as the broader non-alcoholic fermented beverage category continues to attract operator and retailer interest, with consumers increasingly reaching for complex, low- or no-alcohol options with a cultural backstory. Tepache — historically a street-market staple in Mexico — occupies a compelling niche: it carries the fermented-beverage halo associated with kombucha while offering a distinctly different flavor identity and heritage narrative.
Affiliated with LOAF Brands, De La Calle has built its retail presence by positioning tepache as both an accessible everyday drink and a canvas for seasonal storytelling, a dual strategy that keeps the brand relevant across multiple purchase occasions. For foodservice and retail buyers, the Día de los Muertos LTO is a concrete example of how a beverage brand can use cultural programming to drive incremental velocity without requiring a permanent expansion of the SKU count. Industry professionals tracking limited-time beverage strategies in the natural and specialty grocery channel will want to watch how this campaign's retail execution performs as the holiday approaches.
Food & Beverage Magazine has covered the accelerating interest in heritage-rooted fermented beverages as a key trend shaping both retail sets and on-premise menus heading into 2026.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
