Crumbl is rolling out a Fourth of July-themed cookie menu featuring six limited-time flavors available June 29 through July 4. The lineup draws from classic American summer traditions, combining fresh fruit, barbecue-inspired flavors, and patriotic desserts. The collection includes: - Summer Berry Tart Cookie: A shortbread base topped with vanilla bean mousse, house-made strawberry jam, fresh raspberries, and blueberries.
- Cornbread Cookie: Warm cornbread with honey butter glaze, honey buttercream frosting, and honey drizzle.
- Campfire Skillet Cookie: Chocolate cookie rolled in graham cracker crumbs, baked over a graham cracker base, then topped with chocolate squares, marshmallow mousse, graham streusel, and melted milk chocolate.
- Cherry Bomb Cookie ft. Golden OREO®: Chilled vanilla cookie rolled in Golden OREO® crumbles with lime, cherry, and blue raspberry cream cheese frostings.
- Strawberry Shortcake: Double-stacked vanilla shortcake layered with fresh whipped cream and house-made strawberry jam.
- Patriotic Sugar Cookie: Vanilla sugar cookie topped with vanilla buttercream and red, white, and blue star-shaped sprinkles.
Bundl Option Customers can also purchase a customizable 4th of July Bundl—the chain's bundled offering—filled with any combination of flavors from the week's lineup, positioning the menu as a ready-made option for backyard gatherings, pool parties, and holiday celebrations.
Why It Matters Limited-time, holiday-themed menus remain a core traffic driver for QSR dessert concepts, particularly during high-spend occasions like July Fourth when consumers actively plan entertaining and gifting. The Bundl option addresses the growing consumer preference for shareable, occasion-ready packaged offerings.
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Written by FBM Publications Editors
