Convene Hospitality Group (CHG) has opened The Mallory, a 50,000-square-foot special-events destination inside the historic Terminal Warehouse at 261 11th Avenue in New York's West Chelsea neighborhood. The venue — CHG's first standalone event property — accommodates up to 550 guests across three floors and is now accepting bookings for galas, private dining, product launches, fashion shows, awards ceremonies, and immersive brand experiences.
The opening marks a strategic portfolio expansion for Convene Hospitality Group, which also operates the Convene meeting brand, etc.venues, NeueHouse, and The Aperture. By planting a dedicated special-events flag in one of Manhattan's most competitive hospitality corridors — steps from the High Line, Chelsea Piers, Hudson Yards, and the Javits Center — CHG is positioning itself to capture high-spend social, cultural, and lifestyle event business that its existing meeting-focused properties are not built to serve.
Production Infrastructure
Behind the 1891 brick-and-timber aesthetic lies a purpose-built technical platform operated by CHG's Event Production Studio. The fit-out includes a custom motorized truss, theatrical lighting, guest rigging points, integrated AV technology, a commercial-grade catering kitchen, staging pantries, a green room, and a VIP suite. Preferred vendor partnerships and in-house bar packages round out the offering, giving event organizers a single-source solution for high-production gatherings — a model increasingly in demand as hospitality operators compete on seamless, full-service execution rather than raw square footage alone.
Guests arrive through Terminal Warehouse's signature tunnel and enter a reception lounge anchored by a 25-foot bar, then move through a grand event hall and flexible gallery spaces that can be reconfigured to suit each occasion. Twenty-foot ceilings, original boxcar sliding doors, arched windows, and Hudson River views preserve the building's industrial character throughout.
Market Positioning
The venue takes its name from George B. Mallory, the architect who designed Terminal Warehouse when it opened in 1891 as an integrated freight hub linking rail, river, and city distribution. That heritage gives The Mallory a point of differentiation in a New York event market crowded with newer, purpose-built spaces. For hospitality operators watching the private-events segment, CHG's move signals continued appetite for converting legacy industrial real estate into premium experiential venues — a trend that has reshaped hospitality development across major urban markets.
"The Mallory represents exciting new territory for Convene Hospitality Group and a direct response to clients seeking one-of-a-kind venues that perform as beautifully as they present," said Ryan Simonetti, President and CEO of Convene Hospitality Group. Nathan Atkinson, General Manager of The Mallory, added that every transition — from tunnel arrival to the final send-off — has been choreographed to create a seamless guest journey.
For operators and event professionals tracking the private dining and exclusive venue segment, The Mallory's integrated catering kitchen and personalized planning support are notable: they lower the coordination burden on clients while allowing CHG to capture food-and-beverage revenue in-house rather than ceding it to outside caterers. As Food & Beverage Magazine has documented, venues that control their own F&B operations consistently outperform those relying on third-party vendors on both margin and guest-satisfaction metrics.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
