The 60-year-old Circus Circus Las Vegas is betting that affordability sells in a market increasingly dominated by premium-priced Strip resorts. The property has launched a slate of stay-and-play packages available through December 31, all structured around resort-fee-free room rates and bundled access to its food, gaming, and entertainment offerings.
The Package Lineup
Seven distinct offers give guests and operators something concrete to work with. Room-only rates start at $38.95 plus tax, while the Gaming Package starts at $44.95 and includes $10 in free slot play. Guests wanting a food component can book the Saturday Buffet Package from $94.95, which covers a complimentary buffet for two (a $60 value), or the Ride Package from $98.95, which includes two Adventuredome wristbands (a $120 value). A Game Play Package at $78.95 includes a $40 Midway Play Card, and Nevada residents can get 25% off Adventuredome wristbands with a valid ID under a Local's Special. The Super Saturday BINGO Special, also starting at $94.95, adds a Buy One, Get One Deluxe BINGO Pack worth $60.
Free parking and no resort fees anchor the value story at a time when both have become sticking points for guests at many Strip properties. "At Circus Circus, we're leaning into that spirit," said Shana Gerety, general manager at Circus Circus Las Vegas. "You can park for free, grab an inexpensive drink or bite, play a few games, catch a circus act or spend the day with your family without feeling like every part of the experience has to come with a premium price tag."
Dining as a Differentiator
The property's food-and-beverage footprint is central to the value pitch. THE Steak House, which has operated on the property for nearly 45 years, runs a weekday early-dining menu Monday through Friday from 4 to 5:30 p.m. featuring a $40 six-ounce filet mignon, a $40 ten-ounce ribeye, and a $35 grilled chicken entrée, each served with a house salad, garlic mashed potatoes, and a vegetable. The restaurant was recently featured on CNN's "The Detour with David Chang," putting it in front of a national food audience.
The adjacent Slots-A-Fun casino—home to the only coin-operated slot experience on the Las Vegas Strip—reinforces the value positioning at the bar level. Draft beers run $2, martinis $3, and Old Fashioneds $5, with a $2 hot dog, $2 shrimp cocktail, and $2 popcorn rounding out a counter menu that leans hard into nostalgia. For hospitality operators tracking guest spend per visit, those price points represent a deliberate low-friction entry that drives foot traffic without requiring a full commitment to the property.
What It Means for Operators
The Circus Circus strategy reflects a broader tension across Las Vegas hospitality: as luxury-tier properties raise rates and layer on fees, value-positioned resorts have room to differentiate. The Adventuredome—a five-acre indoor theme park beneath a pink glass dome featuring rides including Canyon Blaster, El Loco, and SpongeBob's Crazy Carnival Ride—gives the property a family-entertainment anchor that few Strip competitors can replicate. The Midway adds more than 200 arcade and carnival games alongside free daily circus acts, and The Garage offers VR flight simulation, mini-bowling, and multi-sport simulators.
For foodservice and restaurant operators watching pricing strategy in resort environments, the Circus Circus model is a case study in deliberately holding the line on F&B pricing as a guest acquisition tool rather than a standalone revenue center. The combination of accessible dining, low-cost gaming, and bundled room packages positions the resort to capture travelers who are increasingly sensitive to the all-in cost of a Las Vegas trip. Offers run through December 31; details are at circuscircus.com.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
