Chicken Salad Chick is adding another Texas location to its growing roster, opening a new restaurant at 34702 Interstate Hwy 10 West in Boerne on Wednesday, June 3. The unit includes a drive-thru lane, a format feature that has become increasingly important for fast casual operators competing for off-premise traffic.
To mark the grand opening, the brand is offering its signature loyalty-building promotion: the first 100 guests in line will win free chicken salad for a year. High-stakes opening-day giveaways like this have proven effective for fast casual chains looking to quickly embed themselves in local communities and generate word-of-mouth momentum in new markets.
Boerne, a fast-growing suburb in the San Antonio metro corridor along Interstate 10, fits a pattern that many fast casual brands have pursued in recent years — targeting Sun Belt communities with rising household incomes and expanding residential footprints. For Chicken Salad Chick, which bills itself as the nation's only fast casual concept dedicated exclusively to chicken salad, the Texas market represents a significant piece of its broader national expansion strategy.
The Atlanta-based chain has been methodically building out its Texas presence, and the Boerne opening signals continued confidence in the state's appetite for the concept. Drive-thru capability at this location also aligns with broader beverage and food service industry trends showing that consumers increasingly expect speed and convenience even from sit-down-adjacent fast casual formats.
For franchisees and operators watching the brand's growth, the Boerne unit represents a template worth noting: suburban interstate-adjacent real estate, drive-thru infrastructure, and a grand opening promotion designed to convert first-time visitors into regulars from day one.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
