Chicken Salad Chick Enters Victoria County With Nov. 18 Opening

The New Location

Chicken Salad Chick, the fast casual chain positioning itself as the only restaurant concept dedicated exclusively to chicken salad, will open its first Victoria County, Texas unit on November 18 at 9109 N Navarro Street in Victoria Retail Village. The opening extends the brand's aggressive Texas footprint, which CEO and President Scott Deviney describes as a key growth market for the more than 350-unit chain now operating across 27 states.

First-time franchisee Tanya Johnson owns and operates the Victoria location alongside her husband, Lewis. A 33-year dental industry veteran and lifelong Victoria resident, Johnson encountered the brand for the first time in 2023 and was converted by both the product and the culture before pursuing franchise ownership. Her daughter, Alyssa, will serve as general manager — a family-led structure that reflects a common pattern in Chicken Salad Chick's franchise network, where community ties are a deliberate part of the brand's growth strategy.

Grand Opening Incentives

The opening-week promotion follows a format familiar to fast casual franchise expansion: a tiered giveaway designed to drive trial and app downloads simultaneously. On November 18, the first guest in line at 10:30 a.m. receives one free large Quick Chick of chicken salad per week for a full year; the next 99 guests earn a free large Quick Chick monthly for a year. Redemption is tied to the Chicken Salad Chick app, requiring guests to make a qualifying purchase and enter a code, effectively converting opening-day traffic into a loyalty database. Subsequent grand opening days offer branded merchandise — tote bags, Tervis tumblers, and dish towels — to the first 25 qualifying guests at both the morning and evening rush windows.

Franchise Momentum and Community Focus

Deviney framed the Victoria opening within a broader trajectory. "Texas continues to be a key growth market for us, and entering Victoria County is an exciting next step as we continue to strengthen our presence there," he said. "We've had tremendous momentum in 2026, with significant growth still on the horizon heading into 2027." The brand's expansion pace and consistent recognition from trade and consumer media outlets have kept Chicken Salad Chick on franchise development watchlists throughout the mid-2020s.

Beyond unit growth, the Victoria team is integrating community outreach from the start. Pre-opening Friends & Family events will raise funds for Riverside Cares, a local church-run program providing food, diapers, and school supplies to community members. The CSC Foundation, the brand's nonprofit arm, supports CURE Childhood Cancer and local food banks through fundraisers held at locations throughout the year — a cause-marketing layer that operators in the fast casual segment increasingly rely on to build neighborhood loyalty ahead of competition.

The Victoria restaurant will operate Monday through Saturday, 10:30 a.m. to 8 p.m., offering dine-in, takeout, third-party delivery, and catering.

Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.