HORSESHOE BAY, Texas, June 9, 2026 /PRNewswire/ -- This Fourth of July weekend, as America marks its 250th anniversary, Horseshoe Bay Resort — part of the Crescent Hotels & Resorts Latitudes Collection — invites guests to celebrate this historic milestone where Texas Hill Country hospitality meets tradition. From July 2-5, the award-winning lakeside destination curates a lineup of classic Americana, featuring live entertainment, family-friendly activities and one of the region's most anticipated fireworks displays over Lake Lyndon B. Johnson (Lake LBJ), with rates starting at $406 per night.

Inside the rollout

Why it matters

For industry operators, this is another data point in the structural change reshaping the hospitality sector. Watch for follow-on moves from competitors and reactions from key channel partners in the coming quarters.

HORSESHOE BAY, Texas, June 9, 2026 /PRNewswire/ -- This Fourth of July weekend, as America marks its 250th anniversary, Horseshoe Bay Resort — part of the Crescent Hotels & Resorts Latitudes Collection — invites guests to celebrate this historic milestone where Texas Hill Country hospitality meets tradition. From July 2-5, the award-winning lakeside destination curates a lineup of classic Americana, featuring live entertainment, family-friendly activities and one of the region's most anticipated fireworks displays over Lake Lyndon B. Johnson (Lake LBJ), with rates starting at $406 per night.

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Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.