Sports collectibles retailer CardVault by Tom Brady is opening its first Florida location at ICON Park on International Drive in Orlando in mid-November, marking the chain's 21st store nationwide and the start of a partnership with Pro Football Hall of Famer Charles Woodson and collector Jordan Edwards. A second location, at Hall of Fame Village in Canton, Ohio, is planned for early 2027.

The Partnership

Woodson and Edwards, both Orlando residents, bring local market knowledge and community ties to the Florida opening. The Canton store adds a natural second venue: Hall of Fame Village is the sports and entertainment complex adjacent to the Pro Football Hall of Fame, drawing fans with deep connections to the game's history. Brady and Woodson's partnership carries personal history as well — the two were teammates at the University of Michigan before forging separate Hall of Fame-caliber careers in the NFL.

What the Stores Carry

Both locations will stock CardVault's standard assortment of single cards, sealed boxes, packs, and collectibles from brands including Topps, Panini, Upper Deck, Pokémon, and Fanatics Authentic. Each store also features an in-house grading submission service through PSA, Beckett, and SGC, and a rotating vault display of autographed and authenticated memorabilia — helmets, jerseys, bats, and balls. The entertainment-destination format, anchored in high-foot-traffic retail corridors, reflects a broader industry shift toward experiential retail in hospitality and leisure venues, a trend restaurant and hospitality operators have watched closely as mixed-use entertainment districts reshape consumer spending habits.

Rapid National Expansion

CardVault was co-founded by Ed Kane, Chris Costa, Randy Greenstein, Tim Bonito, and Scott Heigelmann. Tom Brady joined as co-owner in February 2025, and the chain has grown aggressively since, earning a spot on Inc. Magazine's list of America's Fastest Growing Private Companies. Leadership has stated a long-term goal of more than 100 stores across the country. Beyond brick-and-mortar retail, the company operates CardVault Breaks, a live-streaming business built around real-time card openings — a format that mirrors the community-driven engagement strategies gaining traction across food, beverage, and hospitality marketing.

The Orlando store is located at 8371 International Drive, Unit 90. Grand opening event details and special appearances will be announced separately.

Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.