Two new Cambria Hotels properties are now open — one steps from Dallas Fort Worth International Airport and another in the heart of Oregon's outdoor-recreation capital — bringing the upscale brand's total U.S. portfolio to more than 75 locations and adding two new on-site restaurant-and-bar concepts to Choice Hotels International's growing hospitality footprint.
The Two Properties
The 107-room Cambria Hotel Euless – DFW Airport South targets both business and leisure travelers passing through one of the nation's busiest transportation hubs. The hotel includes an on-site restaurant and bar serving locally inspired fare, complimentary airport transportation, and modern meeting facilities, positioning it squarely at the intersection of corporate hospitality and upscale travel convenience. Its location offers quick access to AT&T Stadium, historic downtown Grapevine, and the broader North Texas entertainment and dining corridor — a region that ranks among the country's fastest-growing metropolitan markets.
The 131-room Cambria Hotel Bend – Mt. Bachelor sits near the Old Mill District and Downtown Bend, placing guests within minutes of the Deschutes River, Hayden Homes Amphitheater, and Mount Bachelor ski terrain. The property features an on-site restaurant and bar alongside outdoor gathering spaces — including a fire pit — designed to reflect Bend's celebrated craft beer culture and outdoor lifestyle. Bend has become one of the Pacific Northwest's premier leisure destinations, drawing visitors with year-round recreation and a food and beverage scene that has gained national recognition.
Pipeline and Portfolio Context
Choice Hotels International (NYSE: CHH) reports that Cambria now has more than 50 properties in its development pipeline and a presence in approximately 75% of the top 25 U.S. markets. Upcoming openings are planned for Boston, Colorado Springs, and Jacksonville, along with the brand's first Canadian property — moves that signal an accelerating North American expansion strategy.
For hospitality operators and owners tracking upscale development opportunities, Cambria's growth sits within a broader Choice Hotels push that also includes Radisson, Radisson Blu, Ascend Collection, and Radisson Individuals. The company frames this suite of brands as a competitive play for owners seeking access to its distribution platform and Choice Privileges loyalty program, which spans more than 7,000 properties across 46 countries.
The food and beverage positioning at both new hotels is deliberate. Cambria's brand identity centers on destination-driven dining — small plates and beverage programs that reflect local culinary character rather than generic hotel-restaurant menus. That approach aligns with broader upscale hospitality food and beverage trends showing that today's travelers increasingly weigh on-property dining quality when choosing where to stay, making the restaurant-and-bar program a meaningful differentiator for franchise owners competing in high-demand markets.
"Cambria has always been about creating a true sense of place for our guests, and that strong foundation continues to translate into meaningful growth," said Indy Adenaw, Senior Vice President, Upscale Segment, Choice Hotels International. Mark Shalala, Senior Vice President, Development, Upscale Brands, echoed that the brand's expansion follows a disciplined approach focused on markets with demonstrable long-term demand.
For operators and developers evaluating hotel food and beverage program investments, both the DFW and Bend openings illustrate how upscale select-service brands are leaning into locally sourced, community-reflective menus as a brand-building tool rather than a cost center.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
