Broken Shaker Taps Banana Trend With National Coffee Day Giveaway Broken Shaker, the cocktail concept operating within Freehand Hotels, is offering 29 complimentary Banoffee Espresso Martinis on National Coffee Day, September 29, across locations in New York City, Los Angeles, Miami, and Chicago. The move capitalizes on banana's recent surge in beverage culture. Vogue recently declared banana milk coffee an "it girl obsession," as the fruit gains traction in trending recipes and bar programs nationwide.
Drink Details The Banoffee Espresso Martini combines cold brew, banana, and coffee liqueur.
Cocktails will be offered on a first-come, first-serve basis at all four locations. In Chicago, Broken Shaker will also offer a non-alcoholic version, the Banoffee Espresso (Sans)Tini, with the option to add alcohol for $1.
Why It Matters
For bar operators, the giveaway underscores how high-profile ingredient trends—particularly those gaining mainstream media attention—can drive foot traffic and media coverage. Tying limited-time offerings to national observances remains an effective way to generate buzz while testing seasonal or experimental drinks on high-volume days.
For more insights and trends in the food and beverage sector, check out more articles in The Food & Beverage Magazine family of publications.
Written by FBM Publications Editors
