The New Launch
Bonne Maman, the self-described #1 premium preserves brand in the U.S., has expanded its pie fillings portfolio with a Peach Pie Filling now rolling out to specialty and mass grocers nationwide at a suggested retail price of $9.99 for a 21.1 oz. glass jar. The move builds directly on the brand's Pumpkin Pie Filling debut last fall and signals a deliberate push to grow its foothold in the baking aisle beyond its core preserves and spreads business.
The Peach Pie Filling features large, visible fruit pieces and a ready-to-bake format — consumers pour the contents into a pie crust, bake, and serve. Bonne Maman positions the SKU as versatile enough to anchor classic peach pies and cobblers as well as year-round entertaining applications, broadening the seasonal appeal beyond summer stone-fruit baking.
What's in the Jar
Like the rest of the pie fillings lineup, the peach variety carries no high fructose corn syrup, preservatives, additives, or artificial colors — attributes that align with the clean-label expectations now standard across premium grocery and foodservice procurement. The full pie fillings range now covers five flavors: Apple, Blueberry, Cherry, Pumpkin (seasonal), and the new Peach, all in identical 21.1 oz. glass jars that maintain the brand's signature gingham-lid presentation.
For foodservice buyers and specialty retailers, the clean-label positioning and uniform jar format offer straightforward shelf-set decisions. Operators sourcing premium pantry staples for in-house baking programs or grab-and-go dessert components may find the ready-to-bake convenience particularly relevant, especially given continued labor pressures in back-of-house operations.
Retail and Operator Implications
The Peach Pie Filling rollout reflects a broader industry pattern: established premium grocery brands using a strong core identity — in Bonne Maman's case, French-heritage recipes and non-GMO verified preserves — to move into adjacent baking categories with minimal consumer education required. For specialty and natural grocers, a recognized name entering the pie filling set can lift category credibility and average unit retails, an increasingly important metric as premium baking ingredients compete for limited shelf space against private-label alternatives.
Retailers and foodservice distributors looking to expand their Bonne Maman assortment can find stocking information at bonnemaman.us.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
