LAS VEGAS, June 16, 2026 /PRNewswire/ -- BluIP completed a new project for the guest engagement center at Loews Hotels & Co. This was a collaboration between Loews Customer Engagement Center and the team at BluIP with support and partnership from Oracle Hospitality OPERA Cloud. The cloud-based solution consists of communication solutions, tightly integrated with Loews' Central Reservations and PMS platforms.

One intelligent communications platform.</p> <p>Every conversation. Fully connected.<br> BluIP® unifies carrier-grade connectivity, multi-channel engagement, and AI-driven intelligence—absorbing complexity and delivering experience-driven personalization at scale. <br> Foundational Carrier Services - Cloud PBX - Cloud Contact Center - Conversational AI - BI/Analytics



Loews had a goal to unify channels, integrate with Oracle OPERA Cloud, and provide team members with guest details the instant an interaction begins. BluIP stepped in to architect and deliver the solution.

Inside the rollout

Why it matters

For industry operators, this is another data point in the structural change reshaping the hospitality sector. Watch for follow-on moves from competitors and reactions from key channel partners in the coming quarters.

LAS VEGAS, June 16, 2026 /PRNewswire/ -- BluIP completed a new project for the guest engagement center at Loews Hotels & Co. This was a collaboration between Loews Customer Engagement Center and the team at BluIP with support and partnership from Oracle Hospitality OPERA Cloud. The cloud-based solution consists of communication solutions, tightly integrated with Loews' Central Reservations and PMS platforms.

One intelligent communications platform.</p> <p>Every conversation. Fully connected.<br> BluIP® unifies carrier-grade connectivity, multi-channel engagement, and AI-driven intelligence—absorbing complexity and delivering experience-driven personalization at scale. <br> Foundational Carrier Services - Cloud PBX - Cloud Contact Center - Conversational AI - BI/Analytics



Loews had a goal to unify channels, integrate with Oracle OPERA Cloud, and provide team members with guest details the instant an interaction begins. BluIP stepped in to architect and deliver the solution.

For more industry intelligence built for operators, explore Food & Beverage Magazine's coverage and our latest industry analysis. Have a take on this story? Drop a comment below — we want to hear how it's playing out in your operation.

Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.