Summer Shenanigans Campaign Runs Through August 10 Bennigan's is marking its 50th anniversary with the Summer Shenanigans Prime Burger Bash, a limited-time promotion running July 13 through August 10. The centerpiece is a bundled deal allowing guests to pair any signature half-pound Prime Burger with a select appetizer for $19.99 with the purchase of a beverage. The promotion features seven burger options, including the returning Mahal-O' Burger—topped with Pepper Jack cheese, sriracha aioli, cinnamon sugar glazed grilled pineapple and housemade pineapple salsa. Other selections include the Guinness Glazed Bacon Burger, St. Brigid Burger with housemade pub cheese and bacon, and the Irishman Whiskey Glazed Burger. Appetizer choices include Hogan's Egg Rolls with housemade pineapple sweet pepper cream sauce, Irish Tower O' Rings with chipotle ranch and Cholula sauce, and Chili Con Queso & Chips.

Tropical Beverage Lineup The summer cocktail selection spans five offerings: Peach On The Beach (Ole Smoky Tennessee Peach Whiskey, peach schnapps, pineapple and orange juice with grenadine); Coconut Island Margarita (Corazón Blanco Tequila, Malibu Coconut Rum, Midori Melon Liqueur, Finest Call Piña Colada Mix and Premium Lime Sour); Flirty Flamingo (Parrot Bay Coconut Rum, pineapple and orange juice, Finest Call Piña Colada Mix with grenadine); Hawaiian Island Sunset—a zero-proof option with Monin Stone Fruit, Red Bull Yellow Edition, orange and pineapple juice; and Cupcake Rosé. Signature cocktails average approximately $10 depending on location.

Company Statement "Our Summer Shenanigans Prime Burger Bash celebrates everything Bennigan's has stood for over the past 50 years," said Legendary Restaurant Brands Chairman & CEO Paul Mangiamele. "Great food, exceptional value and bringing people together have always been at the heart of our brand. We love this promotion because it gives us the opportunity to showcase why our full half-pound Prime Burgers and specialty beverages continue to set the standard in casual dining while thanking our guests for being part of our Legendary story."

Why It Matters

Value bundles remain a critical driver of traffic during peak summer months.

By anchoring the offer around a half-pound burger—a higher-margin item—paired with mandatory beverage purchase, Bennigan's captures incremental drink sales while maintaining perceived value. The promotional window aligns with July 4th holiday traffic and extends through early August, capturing end-of-summer family dining occasions.

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Written by FBM Publications Editors