A downtown Lubbock hotel is headed to bankruptcy auction. Hilco Real Estate, LLC, a practice of Hilco Global, is marketing the Baymont by Wyndham Lubbock – Downtown Civic Center through a court-supervised sale process pending approval by the U.S. Bankruptcy Court Northern District of Texas, Lubbock (Petition No. 25-50333-bwo11, In re: Sai Bhole-Nath Hotels, Inc.). Bids must be submitted by August 18 on the approved Purchase and Sale Agreement.

The Property

Built in 1976 and renovated in 2021, the 50,645-square-foot hotel sits on two parcels totaling 3.11 acres at 601 Avenue Q in downtown Lubbock's Opportunity Zone. The two-story, 138-room property currently operates under the Baymont by Wyndham franchise and includes an adjacent restaurant — a detail of particular relevance to hospitality operators evaluating food-and-beverage-anchored assets. Guest amenities include an outdoor pool, business center, complimentary Wi-Fi, outdoor gathering spaces, and 99 surface parking spaces, along with pet-friendly and ADA-accessible features.

The Avenue Q frontage carries approximately 21,739 vehicles per day, giving the property strong visibility within the city's urban core. Lubbock Preston Smith International Airport is roughly 11 miles away, and nearby demand drivers include Jones AT&T Stadium, United Supermarkets Arena, the Lubbock Memorial Civic Center, Buddy Holly Hall of Performing Arts and Sciences, and Lonestar Amphitheater.

Why Operators Should Watch

Lubbock's lodging market benefits from a durable mix of institutional and event-driven demand. Texas Tech University recorded an enrollment of 42,455 students in 2025 — a record high — generating year-round room-night demand from students, faculty, and visitors. Visit Lubbock data cited in the offering shows the market has attracted approximately 2.86 million visitors and roughly $297 million in direct visitor spending since 2004, underscoring the city's standing as a regional convention and events destination for West Texas.

The surrounding three-mile trade area holds approximately 70,779 residents, while the broader Lubbock market covers more than 264,000 people. That demographic base supports the seller's pitch that the asset could be repositioned beyond traditional hotel and foodservice operations — potential alternative uses listed include student housing, multifamily residential, or a mixed-use development.

"The property's location offers investors multiple paths to create value," said Jamie Coté, Senior Director at Hilco Global. "Whether maintained as a hospitality asset or repositioned to meet evolving market needs, the offering provides access to a growing regional economy supported by a major university, expanding healthcare sector and diverse employment base."

Interested buyers can access due diligence materials and the Purchase and Sale Agreement at HilcoRealEstateSales.com.

Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.