Aspen Vodka is reshaping what sports fans drink in-stadium. At Yankee
Stadium, the brand is now the top-selling spirit by volume, with fans
opting for the Aspen Espresso Martini and the Bronxtail (Aspen Vodka,
blueberry, lemonade, on tap) over a typical beer.
It's part of a fast-growing pro sports footprint that also includes the
Rockies, Raiders, Devils, and Kings, and New York (Aspen's largest global
market in 2025) is on pace to stay at or near the top again this year. The
brand is achieving triple-digit year-over-year growth and is produced at
one of the world's leading carbon-negative distilleries, making it a rare
case of a sustainably-made, terroir-driven vodka that's still accessible on
price.
About Aspen Vodka: https://theaspenvodka.com/ · Beverage
Contact: Liz Cunningham
Editorial/press files: Forget the Beer_ At Yankee Stadium, Fans Are
Ordering Martinis.docx
Why It Matters
Industry operators should watch for follow-on developments as this story develops.
For more insights and trends in the food and beverage sector, check out more articles in The Food & Beverage Magazine family of publications.
Written by FBM Publications Editors
