A new Events module inside Uptown Network's Artuzan guest experience platform now lets restaurants, hotels, and private clubs move from guest insight to organized gatherings within a single system — timed for operators heading into the holiday season.
The addition connects event creation, invitation management, RSVPs, and post-event follow-up to the shared guest profiles teams already maintain in Artuzan. Rather than bouncing between spreadsheets, email threads, and standalone event software, managers can build invitation lists drawn from stored preferences, past visits, and dining relationships, then publish event pages and track attendance from the Uptown Manager app.
What Operators Can Do
The module supports event planning across guest tiers — regular diners, first-time visitors, VIPs, and club members — using context already captured in shared guest profiles. Those profiles can hold preferences, celebration dates, dining relationships, and interaction history, giving front-of-house and management teams the information they need to personalize outreach and preparation.
"Hospitality teams have ideas every day about experiences their guests would enjoy," said Nadine Hope Locher, founder of Uptown Network. "Events help them put those ideas into motion, invite the right people and build on the relationship afterward. Our goal is to make it easier to act on hospitality intuition and preserve what the team learns for the business."
The new functionality sits within Uptown Network's Guest Experience Architecture (GeX) framework, which connects digital menus, wine programs, gifting, media, and operational tools inside a unified platform — a category that restaurant technology coverage has increasingly flagged as a priority for operators trying to consolidate vendor relationships.
Revenue Beyond the Table
Uptown Network is pointing to wine as a concrete revenue use case. A restaurant can invite guests to a tasting based on their documented wine preferences, receive bottle purchase requests before or during the event, and then connect those sales to its existing Collector's Reserve virtual locker program or to Uptown Cellar, which lets guests track bottles at home. The operator handles sales and fulfillment; Artuzan connects the event to those downstream touchpoints.
"Restaurants know their guests well inside the dining room, but they rarely know what happens after a guest takes a bottle home," Hope Locher said. "Bringing events, lockers and home cellars together lets a restaurant stay part of those moments and learn from them."
That extension into the guest's home represents a meaningful shift for operators accustomed to losing visibility the moment a guest walks out the door. For properties with active wine programs, linking event attendance to bottle inventory and home-cellar data could inform purchasing decisions and personalized outreach in ways that beverage industry analysis has identified as a growing differentiator for upscale dining and resort hospitality.
LaPlaya Beach & Golf Resort in Naples, Florida, is already piloting the platform. Youssef Oualidi, Director of Food & Beverage at the property, cited virtual wine lockers and digital storytelling around dining venues as key areas of focus, adding that the partnership is designed to "further personalize the member journey and reinforce the level of service and excellence our guests expect."
Founded in 2016, Uptown Network serves restaurants, hotels, private clubs, casinos, and cruise ships. The Events module is available now within Artuzan.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
