The Anthem Hotel, Tapestry Collection by Hilton, located steps from SoFi Stadium in Inglewood, California, is launching a Football Legacy Suite and a season-long slate of food-and-beverage activations designed to capture fan spending from the NFL's opening week through Super Bowl LXI on February 14, 2027.
The Suite Experience
The Football Legacy Suite centers on a curated tribute to the sport's most successful franchises, featuring helmet displays for teams with four or more Super Bowl titles and a football collection for those with three or more wins. A Sony PlayStation 5 loaded with Madden NFL titles, archival photography, team flags, and field-inspired décor round out the immersive design. The offering continues a suite-activation strategy the property has executed around other major events, including an NBA All-Star HomeCourt Suite and a Soccer Legends Suite tied to this summer's international soccer programming in Los Angeles.
F&B at the Center
Food and beverage is a core driver of the programming, not an afterthought. The hotel's Game Day Getaway Package bundles overnight accommodations with grab-and-go credit for snacks and refreshments, complimentary access to Poolside Pep Rallies held the day before games, and entry to game-day Tailgate events. Those tailgates open four hours before kickoff and feature full bar service, food stations, lawn games, and a DJ — a hospitality format increasingly common among hotels competing for sports-event revenue. Non-hotel guests can purchase tailgate tickets separately through a third-party ticketing partner.
Tom's Watch Bar, the sports-bar concept operating the hotel's food and beverage program, anchors the on-property experience. The integration of a recognizable F&B brand with event-driven hotel programming reflects a broader hospitality trend of using bar and restaurant partnerships to differentiate lifestyle properties in competitive markets — a strategy food and beverage operators in the hospitality sector have leaned into as event tourism continues to grow post-pandemic.
Building Toward the Super Bowl
"Los Angeles is one of the world's great sports and entertainment cities, and The Anthem is uniquely positioned at the center of that energy," said Ruben Flores, General Manager of The Anthem Hotel. "The Football Legacy Suite is the next chapter in that commitment. We're creating the ultimate playbook for local and visiting football fans to come together and celebrate the teams and sport they love."
The 179-room lifestyle property sits in the LA Stadium District, a venue cluster that also draws major concert and live-event traffic. With the Super Bowl returning to Inglewood for the first time since the 2022 game at SoFi Stadium — and Los Angeles having hosted eight championship games dating back to the inaugural AFL-NFL World Championship Game on January 15, 1967 — the hotel is positioning its F&B and hospitality infrastructure as a destination for the wave of visitors expected to arrive in early 2027. For operators and hoteliers tracking how properties monetize major sporting events, The Anthem's layered approach — themed accommodations, packaged F&B credits, public-facing ticketed tailgates, and branded suite activations — offers a replicable model worth watching as host-city demand peaks.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
