Accor has officially entered the Las Vegas market, with Treasure Island TI Las Vegas joining Handwritten Collection this week. The 2,884-room resort becomes the largest property in the Accor network worldwide and signals the French hospitality giant's most high-profile push into the Americas to date.

A Strip Icon Finds a Global Network

Opened in 1993, Treasure Island has operated as a privately owned hotel and casino for more than three decades. Under the Handwritten Collection affiliation — Accor's portfolio of independent-spirited hotels, launched in 2023 and now spanning more than 50 properties across 20 countries — the resort retains its identity while gaining access to Accor's global distribution infrastructure and the ALL Accor loyalty program. That loyalty integration is a meaningful commercial lever: guests can now earn and redeem points at Treasure Island, connecting a standalone Las Vegas asset to millions of ALL Accor members worldwide. Room rates start from $69 per night.

"Treasure Island TI Las Vegas – Handwritten Collection represents a milestone for Accor in the Americas," said Mauro Rial, Chief Operating Officer of Accor North & Hispanic Americas. "As the hotel becomes part of Accor's hospitality ecosystem, it will retain the distinctive character and identity that have shaped its story for more than three decades."

Dining, Entertainment, and Convention Business

For hospitality operators watching the competitive Las Vegas landscape, the food-and-beverage footprint here is substantial. The property houses seven distinct dining concepts: Phil's Steak House for premium cuts, Gilley's BBQ with live music, Golden Circle Sports Bar, Pho for Vietnamese cuisine, The Coffee Shop, Pizzeria Francesco's, and Malena's Yogurt Plus — plus two Starbucks locations. The hotel has also confirmed plans to open new Mexican and Italian restaurant concepts in 2027, signaling continued F&B investment under the Accor banner. This kind of multi-outlet restaurant and hospitality programming is increasingly central to how large resort properties compete for both leisure and group business.

Beyond dining, the resort's entertainment mix — anchored by Mystère, the Cirque du Soleil production that has logged more than 13,600 performances with a satisfaction rate near 95% — gives the property a durable draw that few hotel F&B and events teams can replicate. The venue also carries Four Green Globes certification from the Green Building Initiative, with programs covering energy efficiency, water conservation, and waste recycling.

What This Means for the Market

Accor's Strip arrival is a signal that global hotel groups are willing to affiliate with large-scale independent resorts rather than require full rebrands — a model that preserves operator identity while unlocking distribution scale. For the broader hospitality and foodservice industry, it reinforces how loyalty ecosystems and global booking platforms have become decisive factors in affiliation deals, even for iconic standalone properties.

The property's connected retail position — walkway access to Fashion Show Las Vegas and the Grand Canal Shoppes, with more than 400 stores — also strengthens its case as a meetings and conventions destination, a segment where F&B revenue per attendee remains among the highest in the hospitality mix. Accor's group.accor.com network counts over 5,800 properties across more than 110 countries, giving Treasure Island a referral and booking channel it did not previously hold.

Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.