An 89-room Red Roof Inn & Suites in Macon, Georgia will go under the hammer in a three-day online auction opening September 28, with Hilco Real Estate, LLC managing the sale on behalf of the owner. The six-story property on Riverside Drive sits on approximately 1.17 acres just off Interstate 75, bridging Downtown Macon and the Northside business district.
The Property
Built in 1974 and renovated in 2018, the hotel delivers an established economy-segment operation with an outdoor pool, fitness center, business center, and roughly 325 square feet of meeting space. Beyond its current configuration, the listing highlights a potential repositioning under the City Express by Marriott flag — a conversion that would attach the asset to Marriott's global distribution network and loyalty base. For hospitality investors tracking economy and select-service acquisition opportunities, that optionality adds a meaningful layer of upside to what is otherwise a straightforward distressed or transitional hotel purchase.
Macon Market Context
The local lodging fundamentals provide context for the auction interest. According to CoStar data cited in the listing, the Riverside Plaza submarket posted 54.7% occupancy and an average daily rate of $90.09over the prior 12 months — figures consistent with economy-grade demand along an interstate corridor. Macon-Bibb County visitor spending reached approximately $476.1 million in 2024, a 3.9% increase year-over-year, while hotel-motel tax collections surpassed $6.6 million. Demand drivers include Mercer University, a growing manufacturing and government sector, and leisure traffic tied to attractions such as the Tubman Museum and Lake Tobesofkee Recreation Area. Macon's position at the junction of Interstates 75 and 16 also makes it a natural stopover for travelers moving between Atlanta, Savannah, and Florida.
"The Red Roof Inn & Suites Macon gives investors the opportunity to acquire an established hotel operation with a recognized brand, strong highway visibility and access to a diverse mix of demand generators," said Keith Worsham, senior director and head of hospitality and hotels at Hilco Global.
Auction Details
Online bidding opens September 28 at 9:00 a.m. PT / 12:00 p.m. ET and closes September 30. Qualified bidders can register and access due diligence materials through the property's CREXi auction page. Property inspections are available by appointment through Hilco Global's brokerage team.
For hospitality operators and investors watching the select-service hotel acquisition landscape, the Macon listing is a representative example of how economy-flag properties are being recycled into the market — sometimes with conversion incentives attached — as brands seek to refresh aging inventory. Operators familiar with food and beverage programming at limited-service hotels will recognize that even a modest upgrade in flag affiliation can reset guest expectations and justify incremental F&B investment at the property level.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
