Beverage
Kentucky Distiller Releases Secretariat-Tribute Bourbon
The commemorative limited-release whiskey was developed in collaboration with Claiborne Farm and the family of Secretar…
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Beverage
Poppi Lands Love Island TV Deal Spanning US and UK Markets
The Studio 55 deal places the prebiotic soda brand inside two of reality TV's biggest properties, signaling a new playb…
Beverage
Collagen Sparkling Water Brand Liquid Youth Widens Retail Reach
The PhD-founded brand's multi-channel grocery push reflects accelerating demand for functional hydration products acros…
Beverage
Glucose Health Names Ex-Celsius CEO Gerry David to Lead Advisory Board
David's energy-drink playbook could signal a more aggressive retail and foodservice push for the glucose-management bev…
Beverage
Devil's Grin Texas Gin Targets Vodka Drinkers With National Craft Push
The Fort Worth-born spirit pairs with Colangelo & Partners and Parabola Co on an integrated campaign aimed at pulling c…
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Don Julio 1942 Turns Chelsea Piers into FIFA Final Luxury Hub
A 200-foot megayacht, upscale dining, tequila tastings, and live entertainment anchor the brand's official FIFA World C…
Beverage
Karbach's Love Street Peach Ale Returns for Texas Summer
The peach-forward blonde ale builds on the Love Street Blonde base — ranked Texas' No. 2 Blonde — and is available now …
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Espolòn Tequila Launches Extra Añejo With 3-Year Double-Cask Aging
The fast-growing tequila brand positions its first Extra Añejo as an accessible premium pour — a play that could expand…
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PepsiCo Q2 2026 Results Set for July 9 Release
Beverage and food operators tracking PepsiCo's pricing, volume, and portfolio moves will want to mark July 9 on their c…
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ARKAY Beverages Rebrands Around 'Drink Differently' Happiness Push
The zero-proof brand is moving beyond product category positioning to lead with consumer emotion, a play that could res…
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Heirloom Coffee Roasters Sets Clean Coffee Bar with Clean Craft™ Line
The national launch targets operators and consumers demanding greater ingredient transparency in their cup.
Beverage
Cans Hold the Top Spot as Draft Beer Stages a Comeback
The Beer Institute's latest packaging data points to shifting consumption patterns that could influence how operators s…