Beverage
Bucked Up Marks 10 Years With 50% Off Sitewide Sale
The Utah-based brand behind Bucked Up Energy and Refresher drinks turns ten with its largest promotional event yet — a …
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Absolut Partners With Madonna's 'Confessions II' for Summer Campaign
The Pernod Ricard brand is rolling out co-branded Absolut x Tabasco cocktails to coincide with Madonna's July 3 album d…
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Jones Soda Takes Investor Stage at Planet MicroCap Las Vegas
The Seattle-based craft soda maker steps into the investor spotlight at the Bellagio, as the beverage sector watches fo…
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Roundhouse Provisions' Morning Kick Targets Gut Health and Energy
The Houston-based brand's all-in-one superfood drink is drawing consumer attention as operators weigh functional bevera…
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Dofo Tea Rebrands to Bring Teochew Gongfu Ritual to Global Kitchens
The Chaozhou-based brand's refresh centers on accessibility, positioning an ancient Chinese tea ceremony as an everyday…
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Hometown Hero Brings Hemp Drinks to Beverage Expo This Month
As hemp-derived beverages gain shelf space across bars and restaurants, the Austin-based brand heads to a key industry …
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SVEDKA Launches Canned Vodka Water for Summer On-Premise Sales
The Sazerac brand enters the ready-to-drink water space with a see-through can format that could appeal to health-consc…
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Merit Coffee Brings Three Houston Cafés in 2026 Expansion Push
The Texas specialty roaster's first foray into Houston marks its most ambitious geographic move since founding in 2009.
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Beer Tops Drinks for Soccer Tournament Watch Parties
With major soccer tournaments drawing packed houses, operators should take note of shifting beverage preferences drivin…
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Pepsi Takes Local Restaurant Spotlight Tour to Four Cities
The campaign pairs celebrity exposure with free consumer events — and promises resources for participating local operat…
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Chinola Adds Guava Liqueur as Fourth Fresh-Fruit Expression
The Dominican Republic-crafted release taps guava's rising bar-menu profile, giving operators a new tropical option fro…
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Mission Craft Cocktails Locks In Kentucky Bourbon Supply Deal
The California RTD brand's second major sourcing partnership in four months signals a deliberate push to lock premium b…