Beverage
Macau's Cha Yu Launches Cloud Milk Tea Line with Local Twist
The Macau-based tea brand is betting on hyper-local ingredients and original recipes to carve out a distinct identity i…
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Lagunitas Taps a 'Beer Roadie' for Iron Maiden IPA Tour Run
The paid, experiential position travels with Iron Maiden's Run For Your Lives World Tour this fall — a novel model for …
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Teremana Tequila Drops First Limited-Edition Bottle Series
The Craft Editions celebrate Teremana's agave-to-copper-pot-still journey — giving on-premise operators a new shelf and…
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Brook37 Tea Hits All 54 Texas Costco Locations
The farm-sourced, heavy metal-tested tea brand's debut at Costco signals growing mass-market appetite for clean-label, …
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Kentucky Distiller Releases Secretariat-Tribute Bourbon
The commemorative limited-release whiskey was developed in collaboration with Claiborne Farm and the family of Secretar…
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Poppi Lands Love Island TV Deal Spanning US and UK Markets
The Studio 55 deal places the prebiotic soda brand inside two of reality TV's biggest properties, signaling a new playb…
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Collagen Sparkling Water Brand Liquid Youth Widens Retail Reach
The PhD-founded brand's multi-channel grocery push reflects accelerating demand for functional hydration products acros…
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Glucose Health Names Ex-Celsius CEO Gerry David to Lead Advisory Board
David's energy-drink playbook could signal a more aggressive retail and foodservice push for the glucose-management bev…
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Devil's Grin Texas Gin Targets Vodka Drinkers With National Craft Push
The Fort Worth-born spirit pairs with Colangelo & Partners and Parabola Co on an integrated campaign aimed at pulling c…
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Don Julio 1942 Turns Chelsea Piers into FIFA Final Luxury Hub
A 200-foot megayacht, upscale dining, tequila tastings, and live entertainment anchor the brand's official FIFA World C…
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Karbach's Love Street Peach Ale Returns for Texas Summer
The peach-forward blonde ale builds on the Love Street Blonde base — ranked Texas' No. 2 Blonde — and is available now …
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Espolòn Tequila Launches Extra Añejo With 3-Year Double-Cask Aging
The fast-growing tequila brand positions its first Extra Añejo as an accessible premium pour — a play that could expand…