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Tractor Beverage's Haymaker Line Sweeps Four FABI Awards at NRA 2026
The Denver-based company's Haymaker Citrus Ginger also claimed FABI Favorite honors, putting the USDA Certified Organic…
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Community Coffee Makes Dessert Flavors Permanent Year-Round
The nation's top family-owned retail coffee brand bets that bakery-inspired flavors have staying power beyond seasonal …
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Roxberry Lands Funding, Expands Kids' Soda Into Walmart and H-E-B
The brand bills itself as the first modern soda made specifically for children, and its retail push signals growing ope…
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Delta Beverages Puts $50K Behind Federal Hemp Drink Rules Push
The Charlotte-based brand's six-figure pledge to the Beverage Alcohol Merchants Coalition signals growing industry urge…
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Willamette Valley Vineyards Narrows Q1 Loss Year Over Year
The publicly traded Oregon winery's modest improvement signals incremental progress, but sustained losses remain a conc…
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Ménage à Trois Targets Female Soccer Fans in Summer Betches Push
The California wine brand turns 30 by chasing culture-forward millennial and Gen Z women through a 250-million-reach di…
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Smirnoff Ice Lets Fans Vote on Next Flavors in Love Island USA Tie-In
The Fan Edit campaign gives consumers direct input on upcoming SKUs — a move operators should watch as fan-voted produc…
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Clean Juice Rolls Out Sparkling Fruit Drinks to Rival Fast-Food Refreshers
Three fresh-pressed sparkling flavors hit menus nationwide as the juice bar franchise bets on consumer demand for clean…
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Mission Craft Cocktails Launches Bar-Strength Tamarind Margarita RTD
The Orange County brand expands its ready-to-drink margarita portfolio with a chili-tamarind expression timed to peak o…
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Penelope Bourbon Drops Golf-Inspired Limited Collection
The three-expression drop leans into golf culture and brand origin storytelling — a pairing that plays well on upscale …
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J. Lohr Paso Robles Wine Center Marks 25 Years of Hospitality
The Central Coast destination has built a quarter-century reputation on estate vineyard experiences, limited-release wi…
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Welch's Debuts Sparkling Blueberry for Semiquincentennial Summer
The cooperative's red, white, and blue sparkling trio arrives at Costco and Walmart for summer 2026 only, giving operat…