A new hospitality concept has landed on Collins Avenue. Chisholm Properties South Beach, the ownership group led by hotelier Robert Balzebre, has opened Solei Beach Club at the Kimpton Surfcomber Hotel in Miami Beach's Art Deco District — a move that signals continued operator appetite for premium beach-club experiences layered onto existing hotel infrastructure.

The 11,500-square-foot oceanfront day club replaces the Kimpton Surfcomber's traditional pool-and-beach setup entirely. In its place, guests now find shaded palapas, lounge seating, and private cabanas, along with a seafood-forward Mediterranean menu inspired by the coastal regions of Spain. The club seats roughly 75 guests and operates daily, welcoming hotel guests, Miami locals, and tourists alike.

For hospitality operators, the Solei model is worth watching. Rather than treating a hotel's outdoor amenity as a passive amenity, Balzebre's team has repositioned it as a standalone revenue-generating day club with a defined culinary identity. That layered approach — hotel real estate, food-and-beverage programming, and paid access for non-guests — reflects a broader hospitality industry trend toward maximizing underutilized square footage with experiential concepts.

The coastal-Spain aesthetic also speaks to a specific consumer moment. Mediterranean-inspired venues have seen sustained traction across luxury leisure markets, and pairing that sensibility with direct pool and beach access in South Beach positions Solei to compete not just with hotel bars, but with the broader Miami day-club circuit. Operators considering F&B-driven amenity activations will find the concept a useful case study in how culinary identity can anchor a non-traditional venue format.

Located at 1717 Collins Avenue, the property sits at the center of one of the country's most competitive hospitality corridors. As covered in our South Florida restaurant and hospitality coverage, the Miami Beach market has seen a wave of concept-driven openings targeting the affluent leisure traveler — and Solei's public access model gives it a broader addressable audience than a hotel-exclusive amenity would allow.

Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.