Partnership Marks Shift to Omni-Channel Model

Pressed Juicery announced a strategic partnership with CloudKitchens on Tuesday, expanding its delivery-first footprint with 27 new locations launching by summer's end. The move reflects a broader industry shift toward digital ordering while underscoring the brand's transformation from a brick-and-mortar operator into a CPG-focused wellness platform.

The partnership places Pressed products in CloudKitchens' purpose-built facilities across high-demand markets nationwide. Orders will be fulfilled through online channels and on-demand delivery services, with workplace catering opportunities through CloudKitchens' Picnic platform also available.

Wholesale Now Dominates Revenue Mix

Pressed Juicery products are currently stocked in nearly 10,000 grocery, retail, hospitality, and foodservice locations nationwide, with wholesale representing the majority of company sales—a dramatic shift from its origins as a 100-location company-owned store fleet.

"Pressed was founded to democratize wellness," said CEO Justin Nedelman. "Today, our partnership with CloudKitchens allows us to expand access to Pressed in an entirely new way. As consumer behavior continues to shift toward digital ordering and on-demand delivery, we're meeting people where they are—bringing Pressed beyond our traditional standalone stores and making our clean, functional nutrition more accessible than ever. This is another important step in our evolution as a modern, CPG-first wellness brand built for how consumers shop today."

The company offers cold-pressed juices, plant-based milks, smoothies, protein shots, and wellness bowls made from fruits, nuts, and vegetables across 40+ varieties.

Why It Matters

For operators, this signals continued consolidation in the juice and wellness segment around omni-channel distribution. Brands that succeed increasingly rely on wholesale and delivery partnerships rather than company-owned retail estates—a model that reduces capital requirements and accelerates market penetration in competitive urban markets.

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Written by FBM Publications Editors