From Stores to Delivery: Pressed Juicery's Omni-Channel Pivot Accelerates

Pressed Juicery is partnering with CloudKitchens to operate 27 delivery-first locations by the end of summer, marking another milestone in the brand's transformation from a traditional brick-and-mortar retailer into a CPG-driven wellness platform.

The rollout reflects a broader shift in how the California-based juice brand reaches consumers. Wholesale channels—including grocery stores, retail outlets, and foodservice—now represent the majority of Pressed's sales, a dramatic change from its earlier reliance on company-owned stores.

"Pressed was founded to democratize wellness," said Justin Nedelman, CEO of Pressed. "Today, our partnership with CloudKitchens allows us to expand access to Pressed in an entirely new way. As consumer behavior continues to shift toward digital ordering and on-demand delivery, we're meeting people where they are—bringing Pressed beyond our traditional standalone stores and making our clean, functional nutrition more accessible than ever. This is another important step in our evolution as a modern, CPG-first wellness brand built for how consumers shop today."

Scale and Distribution Snapshot

Pressed products are now available in nearly 10,000 locations nationwide across grocery, retail, hospitality, and foodservice channels. The CloudKitchens partnership adds a new delivery layer, with locations optimized for online ordering and on-demand fulfillment in high-traffic markets.

The brand will also integrate with Picnic, CloudKitchens' office lunch delivery platform, enabling workplace catering and bulk ordering opportunities.

Why It Matters

For operators and industry observers, Pressed's strategy underscores a critical industry trend: brands built on retail footprints are increasingly diversifying through wholesale, delivery, and workplace channels to capture shifting consumer behavior. The company's willingness to subordinate store ownership to CPG distribution mirrors patterns seen across the health-focused beverage sector, where omni-channel access often drives faster growth than traditional retail alone.

---

For more insights and trends in the food and beverage sector, check out more articles in The Food & Beverage Magazine family of publications.

Written by FBM Publications Editors