Odwalla is back on major retail shelves. Jumex USA has rolled out the relaunched juice brand into select Walmart stores across the United States and on Walmart.com, the company confirmed on May 27, 2026. The expansion centers on a new 16 fl. oz. four-pack format available in two varieties: 100% Orange Juice and Orange, Guava & Ginger.
For beverage buyers and foodservice operators who track consumer packaged goods trends, the move signals that parent company Grupo Jumex is executing a deliberate, multi-channel U.S. growth strategy for Odwalla — a brand that retains strong name recognition despite its years off the mass-market shelf. Landing distribution in Walmart, the country's largest retailer, provides immediate scale and visibility that few launch partners can match.
The four-pack format is worth noting for operators who monitor crossover between retail and away-from-home consumption. Compact multi-packs have gained traction as consumers look for grab-and-go options at home, but the same format and flavor profiles — particularly the functional Orange, Guava & Ginger blend — mirror trends driving growth in beverage industry analysis, where ginger-forward and tropical fruit combinations have been outperforming plain juice SKUs.
Odwalla's original run ended in 2020 when Coca-Cola discontinued the brand amid the pandemic-era portfolio reset. Jumex, one of Mexico's largest juice producers, acquired the brand and has been methodically rebuilding its U.S. presence. The Walmart partnership represents what the company calls another step in that growth strategy, with both brick-and-mortar and e-commerce channels activated simultaneously — a dual-lane approach that reflects how better-for-you beverage brands are now expected to show up at retail.
Restaurant and hospitality operators sourcing premium juices for brunch programs, hotel breakfast service, or grab-and-go cases should watch how the Odwalla relaunch performs in Walmart's ecosystem. Broad retail availability tends to drive consumer familiarity and demand, which can translate into stronger pull-through when the same brand appears on a menu or in a hospitality setting. Readers following Jumex's ongoing U.S. push can find additional context in our restaurant beverage coverage and across the broader F&B landscape at Food & Beverage Magazine.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
