Doritos Loaded Taps Ramsay for Recipe Development

Doritos has announced a global partnership with Chef Gordon Ramsay to develop exclusive menu items for the brand's Doritos Loaded platform—a fast-growing meal concept built around the company's tortilla chips as a customizable base.

The collaboration will yield eight signature recipes created by Ramsay, with rollout planned for restaurant and hospitality operators across key global markets. Several dishes will appear in Ramsay's own restaurant portfolio.

What Doritos Loaded Offers

Doritos Loaded positions tortilla chips as a versatile foundation for complete, shareable meals. Consumers can customize dishes with proteins, sauces, seasonings, and toppings—either at restaurants, through delivery apps, or at home.

The product is currently available in select areas of Spain and England through delivery apps and restaurant partners, with expansion planned for the Netherlands, France, Germany, and additional cities in coming months.

Formula 1 Integration and Consumer Activation

The partnership extends to Doritos' Formula 1 sponsorship, with two exclusive Doritos Loaded recipes created for F1 fan zone food trucks. The first offering is Doritos Loaded Hellfire Chicken Nachos, featuring Ramsay's signature Hellfire sauce.

Consumer activations will debut during major sporting moments this summer, including key Formula 1 races, with a broader rollout planned across the season.

Industry View

"Doritos has always stood for bold flavor and creative expression, and Doritos Loaded takes that to a new culinary level," said Pol Codina, General Manager and Senior Vice President at PepsiCo Food Ventures. "Working with Chef Ramsay shows how Doritos chips can form the foundation of a genuinely exciting meal with the ingredients you love. Through this partnership, we want to inspire both consumers and restaurant partners to take what they see in the Doritos Loaded recipes created by Chef Ramsay and make it their own, pushing their creativity further in both professional kitchens and at home."

Why It Matters

For restaurant operators, the Ramsay partnership signals Doritos' commitment to positioning Loaded as a legitimate menu platform with high-profile culinary credibility—not a limited-time novelty. The staggered global rollout and emphasis on recipe customization suggest PepsiCo views this as foundational infrastructure for a sustainable, scalable meal business. Operators in target markets should expect aggressive recruitment and support tools.

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Written by FBM Publications Editors