From: Allie Sprink (Omnicom)
Sent: Tuesday, June 9, 2026 7:52 AM
To: michael.politz@fbmagazine.com
Subject: Iconic meets iconic: SPAM® and Hello Kitty® just launched their first-ever collab

Hi Michael,

SPAM® has been a fixture in global kitchens for generations, and Hello Kitty® has been a beloved icon in those same households just as long. Now, for the first time, they've joined forces in a collab  that feels like it was made for the fans who have loved both brands for decades.

The limited-edition SPAM® Brand x Hello Kitty® collectible can is the centerpiece of "Tour de Sizzle " — following Hello Kitty® and SPAMMY™ on a flavorful world tour celebrating the iconic dishes and global food traditions that have made SPAM® a beloved staple around the world.

From Hawaiian Musubi to Korean Bibimbap, Japanese Ramen, and Canadian Poutine, fans can dive deeper into the experience at TourdeSizzle.com, an interactive microsite designed as Hello Kitty®'s kitchen, where they can explore hidden easter eggs, collect digital Sizzle Passport stamps, and enter the "Tour de Sizzle" sweepstakes for a chance to win exclusive prizes through June 23.

Please see HERE  for high res imagery. I’d also be happy to share a sample of the limited edition can with you if interested. Let me know if this is a fit for any upcoming coverage!

Best,

Allie

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Why It Matters

Industry operators should watch for follow-on developments as this story develops.

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Written by FBM Publications Editors