Cold Stone Creamery is leaning into co-branded limited-time offerings this summer with the launch of a new Cookies 'n' Peanut Butter Ice Cream made with OREO and REESE'S. The flavor is available across three formats — as a signature Creation, a shake, and an ice cream cake — giving operators multiple menu occasions to merchandise the product and capture incremental spend. The pairing of two legacy candy and cookie brands under one ice cream concept is a familiar playbook in the dessert segment, but Cold Stone's execution across formats reflects a broader [QSR and fast-casual strategy](/restaurants/menu-innovation) of stretching a single hero flavor into daypart- and occasion-specific SKUs. A shake positions the flavor for on-the-go traffic, while the cake format extends its reach into catering and celebration occasions — a meaningful revenue diversifier for franchisees. For Cold Stone franchisees, LTOs anchored in nationally recognized brand names tend to carry built-in marketing lift. Both OREO and REESE'S command strong consumer awareness, and co-branded promotions typically reduce the creative burden on individual operators while benefiting from the licensor's own promotional channels. The Scottsdale-based chain has used similar partnerships in past seasons to sustain traffic momentum during competitive summer dessert windows. The launch also reflects a wider [trend in branded ingredient partnerships](/food/industry-trends) reshaping how ice cream and frozen dessert operators build seasonal menus. Rather than relying solely on proprietary flavor development, chains are increasingly licensing recognizable consumer packaged goods brands to lower trial barriers and generate social media traction with minimal incremental investment from unit operators. Cold Stone Creamery has not disclosed a specific end date for the promotion. Operators and franchise prospects can find additional details at ColdStoneCreamery.com. Coverage of this and similar product launches appears regularly in [Food & Beverage Magazine](https://fb101.com/?utm_source=rhfnews&utm_campaign=powered_by), a sister publication tracking CPG and foodservice innovation. Written by Michael Politz, Author of [Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1)](https://www.amazon.com/Beverage-Magazines-Guide-Restaurant-Success/dp/1119668964), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.