New Leadership at Texas Hill Country Brewing Operation

Carter Creek Winery Resort & Spa in Johnson City, Texas has appointed Grayson Goss as head brewer, effective immediately. Goss will oversee all brewery operations, including cellar management, maintenance, production processes, and brewhouse operations.

The property is among the few wineries in the Texas Hill Country region with an on-site microbrewery. Its current craft beer lineup includes Munich Helles Lager, Prickly Peach Sour Ale, El Bigote Lager, Good Ride IPA, Hell Raiser, and Imperial Oatmeal Stout.

Integrated Food & Beverage Strategy

Goss will work alongside Executive Chef Brian Osborne and the resort's culinary team to coordinate beer pairings with food offerings at two on-site dining venues: Old 290 Brewery & Restaurant and the seasonally operated JC Smokehouse. Current pairings include Venison Chili, Lonestar Cheesesteak, Apple & Prosciutto Pizza, Cowboy Caprese, and Country Fried Steak.

"Grayson is an accomplished, production-focused brewer with strong team leadership experience," said Derek Stutz, general manager of Carter Creek Winery Resort & Spa. "We look forward to his leadership as we continue producing award-winning brews and developing new Texas-inspired Carter Creek beers."

Background

Goss most recently led brewhouse preparation, production, and new beer development at Cibolo Creek Brewery/Hamby's Brewery in Boerne, Texas. Carter Creek Winery Resort & Spa is a 78-villa luxury property operated by Carter Hospitality Group, a family-owned company with four hotels and resorts and three wineries across the United States.

Why It Matters

For resort operators, the appointment highlights a broader industry trend: destination properties are increasingly emphasizing on-site beverage production and curated food-and-drink pairings as competitive differentiators. The integrated approach—pairing craft beer with Texas-inspired gastropub fare—positions the property to capture both leisure travelers seeking experiential dining and local guests visiting the Hill Country wine region.

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Written by FBM Publications Editors