Sunset Strip Cocktail Destination Adds Food Anchor

Bar Next Door, the Sunset Strip cocktail bar housed in Marilyn Monroe's former talent agency office, is launching its first daily food menu beginning June 4 in partnership with New York-based Prince St. Pizza.

The expansion builds on a successful Sunday-only program, introducing three tavern-style bar pies nightly. The menu features thin, crispy pizzas named after notorious figures from Los Angeles nightlife history: Mickey Cohen, Al Capone, and Lucky Luciano, priced at $20 each.

Menu Strategy Aligned with Venue Identity

The three pies are:

- Mickey Cohen — sunset sauce, mozzarella, dry oregano, pecorino
- Al Capone — Fra diavolo sauce, fennel sausage, mozzarella, spicy giardiniera, black garlic and pecorino
- Lucky Luciano — spicy vodka sauce, mozzarella, basil, pecorino

According to Lawrence Longo, CEO of Prince St. Pizza and co-founder of Bar Next Door, "Nobody comes here looking for a three-course meal. They come for great drinks, good music and a night that goes a little longer than planned. These pies fit right into that experience, and after seeing how popular they were on Sundays, bringing them to the menu every night was an easy call."

Service hours begin at 5 p.m. Friday through Sunday and 6 p.m. Monday through Thursday, running through the summer.

Expanding the Hospitality Experience

The pizza partnership reflects Prince St. Pizza's broader strategy of extending its brand beyond traditional pizzeria locations through hospitality collaborations. The West Hollywood location also features Henry's Secret Ice Cream, chef Brad Ray's ultra-limited small-batch offering available exclusively at Bar Next Door with a new flavor released weekly.

Bar Next Door, which opened in the Marilyn Monroe heritage space on West Hollywood's Sunset Boulevard, is the only Los Angeles establishment included on North America's 100 Best Bars list. The venue emphasizes Old Hollywood aesthetics with brass accents, checkered floors, and leather booths.

Prince St. Pizza operates 19 locations across the U.S., Canada, and beyond, built on Sicilian and Neapolitan-style offerings rooted in the Morano family's generational recipes.

Why It Matters

For hospitality operators, this partnership demonstrates a practical model for F&B expansion within cocktail-focused venues—leveraging proven specialty concepts rather than developing in-house food programs. The strategy allows bars to extend customer dwell time and check averages while maintaining their primary identity. As cocktail programming matures across the country, food partnerships with established brands may offer a scalable alternative to full kitchen buildouts.

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Written by FBM Publications Editors